Korean Actor Won Bin Makes a Comeback as the Face of Lifestyle Platform Ajungdang

Korean actor Won Bin, known for his quiet presence in the entertainment industry, has made a surprising return as the exclusive model for the lifestyle service platform Ajungdang. This marks his first public appearance in 16 years.

Won Bin's return is through a commercial, not a film, marking his first official activity since his last movie, 'The Man from Nowhere,' in 2010. In the advertisement, he delivers a refined message with restrained emotion, embodying the premium image and lifestyle that the brand represents.

His characteristic calm demeanor and unchanged appearance have captivated viewers.

Ajungdang is a platform that offers a wide range of services, including internet subscriptions, appliance rentals, cleaning, interior design, insurance, and real estate. It operates with a consumer-centric curation approach, integrating various services.

The company stated, "Won Bin's luxurious yet approachable image aligns perfectly with the brand's direction."

In just four years since its establishment, Ajungdang has achieved a record of 33,189 monthly subscribers, earning a place in the Korean Records Institute.

The platform's integrated structure, offering diverse lifestyle services in one place, is experiencing rapid growth.

Previously, Won Bin served as the exclusive model for a coffee brand for 16 years. Since the end of that contract last year, he had not been active, leading to speculation about his retirement. However, his appearance in this advertisement has reignited interest in his potential return to the industry.

Regarding Won Bin's comeback, actress Lee Na-young mentioned in a past interview that "he is still reviewing scripts and will be back soon," hinting at the possibility of his return to acting.

Details about the advertisement and Won Bin's role as a model can be found on Ajungdang's official website and video platforms.

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