K-Pop Stars to Shine at the 2025 Asia Top Artist Festival in Seoul

A major music festival featuring top K-Pop artists is set to take place along the scenic Han River in late September. This event promises to be more than just a K-Pop concert, as it will also celebrate Korean food, beauty, and fashion, heightening anticipation among fans of popular culture.

The '2025 Asia Top Artist Festival' (ATA Festival) will be held on September 27-28 at the Youth Plaza in Hangang Nanji Park, Mapo-gu, Seoul. This is the first music festival hosted by Hankyung Media Group, the number one economic and entertainment media outlet in Korea. The lineup of performing artists is expected to be announced by the end of this month. According to the organizers, they are preparing a competitive lineup to attract not only domestic fans but also international K-Pop enthusiasts.

In addition to K-Pop performances, the festival will offer a comprehensive experience of Korean culture. Attendees can enjoy a variety of Korean foods at the K-Food Zone, featuring international F&B brands and food trucks offering traditional Korean dishes. The K-Beauty Zone will provide opportunities to learn makeup techniques from professional artists and try out beauty products. Fashion events in the K-Fashion Zone will include activities like dressing up as characters from popular dramas. There will also be an Event Zone with booths showcasing traditional cultures from various Asian countries.

The organizers expressed their ambition to grow the ATA Festival into a representative K-Culture festival recognized internationally. They aim to create an inclusive environment where participants from diverse nationalities and generations can come together.

Byung-Hoon Yang, reporter hun@tenasia.co.kr