Jinyoung of B1A4 Becomes Global Ambassador for Shilla Duty Free, Expanding His International Reach

Jinyoung, formerly of B1A4, has been appointed as the new promotional model for Shilla Duty Free, further solidifying his global popularity. Last month, he made history as the first Korean actor to visit Brazil, showcasing his appeal beyond Asia and into South America.

On the morning of the 11th, Management Run announced, "Our actor Jinyoung has been selected as the new promotional model for 'Shilla Duty Free.' Starting with a solo fan meeting in Taiwan earlier this year, Jinyoung has been gearing up for various global activities. We look forward to his future endeavors in collaboration with 'Shilla Duty Free.'"

The role of Shilla Duty Free's promotional model has traditionally been filled by leading Hallyu stars, making this appointment particularly significant. Following successful fan meetings across Asia and Brazil, Jinyoung is cementing his status as a Hallyu actor. There is much anticipation for the global activities that Jinyoung and Shilla Duty Free will undertake together.

In February, Jinyoung starred in the film 'You Are the Apple of My Eye,' which is currently being released in 36 countries, further boosting his international fame. Additionally, he is set to take on a new challenge as a single dad in his upcoming project 'Good Woman Busemi,' marking a new chapter in his acting career.

The promotional video featuring Jinyoung and Shilla Duty Free will air on Genie TV starting from the 11th. It will also be available at major international airports, including Incheon, Gimpo, and Jeju.