Kiss of Life Faces Backlash Over Cultural Appropriation Allegations

The K-pop group Kiss of Life has come under fire for allegedly mimicking Black vernacular and hairstyles in a live broadcast and short-form video, sparking accusations of racial insensitivity. Despite issuing an official apology, the group continues to face criticism from international audiences.

On November 3, S2 Entertainment, the agency representing Kiss of Life, issued an apology regarding the controversy. The agency stated, "We apologize for using expressions and styles that follow stereotypes of a particular race in the birthday content uploaded on November 2." They explained that the content was inspired by old-school hip-hop style but acknowledged their failure to recognize how it could reinforce racial stereotypes.

The controversial 'birthday content' was a live broadcast celebrating member Julie's birthday, during which Kiss of Life imitated speech patterns and hairstyles associated with the Black community. Critics have labeled this as "ignorant appropriation that disregards the history of discrimination faced by the Black community."

The incident has sparked debate among netizens over whether the group's actions constitute "simple cultural and fashion consumption" or "racial discrimination." Some domestic fans argue that emulating Black styles is a form of cultural respect and that humor without intent to mock should not be criticized. In contrast, international fans assert that consuming culture without understanding its context is harmful.

Cultural critic Kim Sung-soo commented, "Satire should critique the powerful and the absurdities of those in power. Mimicking or mocking those without power is not satire but cruelty." He noted that idol group members hold a position of relative power compared to their fans, and when they casually consume the culture of socially marginalized groups, it can be perceived as mockery, regardless of intent.

Kim further emphasized that ignorance does not absolve responsibility, highlighting the importance of respect and dignity. He stated, "Kiss of Life is a K-pop idol group. Even though they are people of color, Black individuals are a minority in Korean society where they primarily operate. This context should be considered when creating content."

A pop culture insider explained, "Styles unique to the Black community, like braids or dreadlocks, are often deemed unhygienic when worn by Black people, yet considered 'hip' when adopted by non-Black individuals. This phenomenon itself is discriminatory." Understanding this structure naturally leads to a more cautious approach.

The Black community is not inherently opposed to other cultures adopting their styles. Korean artist 'The Paradise' (real name Song Min-wook) has received positive feedback for collaborating with Nigerian artists and appearing on local radio and TV programs, demonstrating that respect, understanding, and skillful engagement with Black culture are well-received.

Critics argue that Kiss of Life's controversy stems from a misguided approach to cultural engagement. The group is accused of consuming Black culture for momentary enjoyment without understanding its historical context, reducing a culture shaped by a long history of discrimination to mere entertainment. Kiss of Life's apology on November 3 reflects this awareness.

Kim concluded, "Laughter should be a means to critique and overcome absurdities. Laughing at the culture of the powerless is not comedy but cruelty." He added, "Quality comedy should critique those in power and unjust systems. Mimicking and laughing at the weak without basic cultural literacy and mutual respect is not cultural appropriation but the reproduction of discrimination."