Actor Kim Soo-hyun Faces Advertising Fallout Amid Controversy

Actor Kim Soo-hyun is facing a significant setback in the advertising industry.

Cuckoo China announced on the 18th that it would cease all promotional activities involving Kim Soo-hyun, just 20 days after he was selected as a model.

Cuckoo China expressed concerns over allegations of Kim Soo-hyun's 'relationship with a minor' and has implemented several measures: halting all brand promotional activities related to Kim, replacing his images on official platforms (WeChat, Weibo, official website), suspending planned marketing strategies, and forming a dedicated team to monitor the situation.

Cuckoo China further stated, "We are considering legal action against Kim Soo-hyun. We will handle the matter legally and appreciate the public's vigilance and support."

However, some have pointed out that Cuckoo China has only suspended promotions involving Kim Soo-hyun and has not terminated the contract.

Kim Soo-hyun became embroiled in controversy following claims by the family of the late actress Kim Sae-ron, who alleged a relationship with a minor and pressure over a 700 million won compensation. Kim Soo-hyun's representatives have consistently denied the relationship since last year but eventually acknowledged it, clarifying that the relationship did not occur when the actress was a minor.

Reported by Ryu Ye-ji, TenAsia ryuperstar@tenasia.co.kr