Actor Lee Jun-hyuk Celebrates 18th Anniversary with Rising Popularity in Drama and Advertising

'You Know What?' Reporter Lee So-jung from TenAsia captures intriguing broadcasting issues to stimulate the public's dopamine.

---

Celebrating his 18th anniversary, actor Lee Jun-hyuk is capturing public attention. Not only has he expanded his popularity through dramas, variety shows, photo shoots, and interviews, but he is also making a mark in the advertising industry.

Following the successful conclusion of the SBS drama 'My Perfect Secretary' (hereafter 'MPS') on the 14th of last month, Lee Jun-hyuk has been in high demand as an advertising model. On the 27th of last month, Lotte GRS announced Lee as the new face of their coffee franchise brand, Angel-in-us. The brand cited the similarity between its name and Lee's nickname 'Milky Vanilla Angel' as a reason for the selection.

A representative from Lotte GRS stated, "The deep flavor and emotional space that Angel-in-us aims to provide align perfectly with Lee Jun-hyuk's soft and warm image, making him the ideal model. We aim to enhance communication and satisfaction with customers through the synergy between Lee and the brand."

In January, Lee mentioned his nickname on Yoo Jae-suk's web variety show 'Excuse Go,' humorously revealing 'Milky Vanilla Angel' as the most embarrassing nickname given by fans, joking that it might be his life's biggest hit.

Just weeks after being selected as a coffee brand model, Lee secured another advertising contract. On the 19th, he was named the exclusive model for CJ OnStyle's men's fashion brand, Daniel Cremieux, drawing attention in the fashion industry.

A CJ OnStyle representative commented, "Lee Jun-hyuk's sophisticated and gentle image, showcased through various works, perfectly aligns with the brand's direction. As the model for Daniel Cremieux, we expect him to bring his on-screen suit fit to reality, creating positive synergy with the brand."

Lee Jun-hyuk debuted in 2007 with Typhoon's music video 'I'll Wait...' and marks his 18th year in the entertainment industry. Born in 1984, he is now 41 years old and has built a solid filmography with notable performances in 'Stranger,' 'Designated Survivor: 60 Days,' '365: Repeat the Year,' and the film 'The Outlaws 3.' Known for his intense roles in genre works, he finally stepped into his first romance project 'MPS' earlier this year, responding to the public's consistent love calls.

The results exceeded expectations. 'MPS' started with a 5.2% viewership rating and quickly climbed to double digits, reaching a series-high of 12.0% in its final episode. Lee's visual appeal, nuanced acting, and natural chemistry with co-star Han Ji-min were credited as key factors in the drama's success. His portrayal of a secretary was praised as irreplaceable, significantly contributing to the show's popularity.

Following 'MPS,' Lee's activities have become even more dynamic. He is set to embark on his first Asian fan meeting tour '2025 Lee Jun-hyuk LET ME IN,' visiting five cities including Bangkok, Tokyo, Taipei, Manila, and Seoul. He has also confirmed roles in upcoming projects 'Lady Dua' and 'Even Lotto Winners Go to Work,' continuing his busy schedule as an actor.

Industry insiders praise Lee for his outstanding visuals and acting skills, as well as his ability to maintain a positive image without controversy over the years. His fresh image despite his years in the industry is seen as a unique strength. Having proven his acting prowess, he is now establishing himself as a trusted star in the advertising world. With this competitive edge, Lee has rapidly secured two brand model contracts within a month, emerging as a 'blue-chip' in advertising.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr