Park Bo-gum Becomes the Face of a Hair Brand Amidst Reality Show Success

Actor Park Bo-gum has been chosen as the new model for a hair brand.

On October 5, Park Bo-gum shared several photos on his Instagram with the caption, "Don't lose your HAIR."

The photos reveal Park Bo-gum holding products from a hair brand during a photoshoot. Notably, he recently gained attention for running a hair salon on a variety show, which led to a love call from the brand.

Meanwhile, Park Bo-gum is currently starring in the tvN variety show 'Bo-gum Magical,' which premiered on September 30. The show features Park Bo-gum, who holds a national hairdresser's license, along with his close friends Lee Sang-yi and Kwak Dong-yeon, as they run a unique hair salon in a remote village, offering both haircuts and emotional support.

To participate in the show, Park Bo-gum reportedly passed the written exam for the national hairdresser's license.

Reported by Da-yeon Jeong, Ten Asia light@tenasia.co.kr