Choi Woo-shik Collaborates with AMI for Exclusive Capsule Collection

Actor Choi Woo-shik showcases his dandy charm.

On the 15th, Fable Company announced that Choi Woo-shik will be launching a limited edition capsule collection in collaboration with the French brand AMI.

Choi Woo-shik, known for his unique fashion sense, has been gaining attention in the fashion industry. His stylish allure and creative sensibility have led to this special collaboration with AMI.

The capsule collection reflects Choi Woo-shik's stylistic sensibility by reinterpreting AMI's signature symbol, 'Ami de Cœur,' with Choi's English initial 'W,' infusing it with a new vibe. The collection features green, Choi's preferred color, as the main hue, complemented by an off-white palette to create a fresh style. Comprising shearling and varsity jackets, shirts, hoodies, cardigans, and pants, the collection embodies Choi Woo-shik's stylistic charm.

The campaign further highlights Choi Woo-shik's appeal. Starting from a shared love for cinema between Choi and Alexandre Mattiussi, the campaign is unveiled through the short film 'The Silence Between Us,' directed by Lim Jin-yeol. In the film, Choi dons the collection he co-designed, blending the classic film era's essence with a modern twist. His seamless transition between film and fashion underscores the brand's artistic values.

Additionally, still cuts released by Fable Company capture Choi Woo-shik at a pop-up opening event, effortlessly embodying various styles with his signature mood, showcasing the quintessential boyfriend look. His sophisticated style and natural aura, perfectly complementing the AMI collection, have garnered enthusiastic responses from fans, demonstrating a unique synergy with the brand.

Since his debut in 2011, Choi Woo-shik has established himself as a global actor with solid performances in films like 'Train to Busan,' 'Okja,' and the Academy Award-winning 'Parasite,' as well as dramas such as 'Our Beloved Summer' and 'The Killer's Shopping List.' Recently, he has captivated audiences with his profound acting in the Netflix series 'Melodrama,' earning widespread acclaim.

His delicate emotional acting and natural romantic performances have resonated with many, reaffirming his title as a 'melodrama master.' His warm yet realistic emotional portrayal enhances the immersion in his works, leaving a lasting impression on viewers.

As Choi Woo-shik continues to assert his unique presence in both film and fashion, anticipation builds for his future endeavors. His ability to seamlessly navigate the boundaries of fashion and cinema draws significant interest in the potential synergies his journey will create.

Ji-ye Choi, TenAsia Reporter wisdomart@tenasia.co.kr