ENTERTAINMENT
IVE Scores First Win with 'ATTITUDE' on Mnet's 'M Countdown'
On the October 13th broadcast of Mnet's 'M Countdown', IVE took the top spot with their title track 'ATTITUDE' from their third mini-album 'IVE EMPATHY'.
Following their pre-release track 'REBEL HEART', which earned them nine music show wins, 'ATTITUDE' marks their first music show win with this track. This achievement brings IVE's total wins to ten with their comeback album 'IVE EMPATHY'.
Through their agency, Starship Entertainment, IVE expressed their gratitude, saying, "We are thankful to achieve first place with 'ATTITUDE' as well. We believe it's thanks to DIVE and everyone who loves our songs, including 'REBEL HEART'. We hope more people receive positive energy from 'ATTITUDE'. We will continue to engage in various activities to repay the support, so please look forward to it."
On this day, IVE showcased a charming and kitschy vibe with their casual styling in red and pink tones. Their impressive live performance, featuring a mix of head voice and chest voice, along with expressive facial performances and ad-libs from each member, captivated the audience with their stage presence.
'ATTITUDE', which secured its first music show win, is a song that embodies the 'IVE mindset', embracing the idea that the only thing one can change in an unchanging situation is one's attitude. Since its release, the track has been making waves with its addictive melody and positive lyrics like "Even if I bump into things, luck is always on my side" and "No matter what anyone says, honestly, I like myself".
Meanwhile, IVE is set to perform 'ATTITUDE' on KBS2's 'Music Bank' today (October 14th).
