IVE's Jang Wonyoung Becomes the New Face of Woori Bank

IVE's Jang Wonyoung has been announced as the new face of Woori Bank.

On the 14th, Woori Bank unveiled a new advertisement video featuring Jang Wonyoung, marking her selection as their model.

The newly launched 'Woori WON Banking - WON MORE' campaign consists of three videos. In the first launch video, Jang Wonyoung introduces the main features of 'Woori WON Banking,' building anticipation for the campaign. In the following 'Lucky Vicky Jang Wonyoung' segment, she highlights the advantages of the service while showcasing her vibrant visuals and charm.

Jang Wonyoung, who is active as a model for various brands in beauty, fashion, and food, has secured a position as a model for a financial brand, often considered a popularity indicator for top stars, reaffirming her status as an unrivaled 'MZ Generation Icon.'

A brand representative stated, "The youthful and trendy image of Woori WON Banking will be further enhanced with Jang Wonyoung," adding, "Starting from Valentine's Day on February 14th, Jang Wonyoung's WON (WON) and YOUNG (YOUNG) image is expected to well represent the evolution of Woori WON Banking."

Jang Wonyoung is set to continue various activities as the representative face of Woori Bank.

IVE made a grand return to the music scene with the release of their third mini-album 'IVE EMPATHY' on the 3rd, achieving a remarkable initial sales record of 1,048,048 copies, marking their fifth consecutive million-seller. Their double title tracks 'REBEL HEART' and 'ATTITUDE' are dominating various music charts. Prior to Jang Wonyoung's appointment as Woori Bank's model, fellow group member An Yujin has been representing Hana Financial Group since June 2023.

Kim Ji-won, Ten Asia Reporter one@tenasia.co.kr