New Jeans, full of freshness on Coca-Cola advertising making film

Carbonated beverage brand Coca-Cola is garnering attention by releasing the 'Coke & Meal' advertising making film with New Jeans members.

In the making film released this time, you can vividly see the realistic and colorful charms of New Genes members at the filming site with the camera turned off. 'Coke & Meal' is a campaign that contains a message about the 'delicious magic' that completes delicious food and a happy atmosphere.

In addition to the 'Coke & Meal' comprehensive TV CF featuring all New Jeans members, the moments when New Jeans members feel happy while enjoying Coca-Cola with different menu items such as tacos, charcoal grilled meat, and tteokbokki are told in five-color stories for five people. The personal video was released on the official YouTube channel and received a lot of attention.

This behind-the-scenes video, produced with a long running time of about 6 minutes, is full of the members' candid and lively appearances at the filming site, as well as short interviews with each member using interludes. Each member's favorite drink, a unique way to enjoy beef the most deliciously, the atmosphere of the commercial shooting site, and ways to refresh when full, each member talked about their own secrets to enjoying the drink more deliciously, and the members' enjoyment of the site was captured without any hesitation.

The sight of them enjoying a break while filming in different ways also brings smiles. I don't know why, but you can find consistent liveliness and loveliness throughout the video, from Hae-rin hiding and monitoring, to Hye-in feeling embarrassed while dazing on the sofa, to Daniel showing off his flashy cup-taping skills with a beverage can. In addition, the cute appearance of Hani, who cannot hide her affection for 'Taco Friends', and Minji, who steps forward as an ingredient tester in search of the trade secrets hidden in tteokbokki, the cheerfulness of each member captures the hearts of viewers.

Fans who watched the video responded positively, leaving comments such as "New Jeans' refreshing and fresh feel really suits the brand!", "Reserve playback N times!", and "Legend".

Meanwhile, Coca-Cola selected New Genes as a global ambassador last year and has been taking various steps together. They also attracted a lot of attention by releasing the collaboration song 'Zero', which combines New Genes' unique tone and trendy beat with an oral melody familiar to Koreans.

Reporter Lee Min-kyung, Ten Asia 2min_ror@tenasia.co.kr