KISS OF LIFE was selected as the first makeup brand ambassador since its debut.

Girl group KISS OF LIFE will act as ambassadors for a global makeup brand.

On the morning of the 19th, global cosmetics brand Maybelline New York selected the new girl group Kiss of Life as its new brand ambassador. We judged that the charm of Kiss of Life, with its overflowing confidence, confidence, and freedom, matched the brand's image and philosophy, and agreed with them. “We hope that together we can spread the brand’s charm to more people.”

Kiss of Life's first brand pictorial was also released. The members in the pictorial show off their sophistication with styling that is both chic and casual, while drawing attention with confident poses and expressions along with confident and edgy makeup such as bold red lips, dizzying raised eyelashes, subtly glowing skin, and clear eye line. Captivated.

Despite being the first cosmetic brand pictorial, Kiss of Life captured the hearts of global fans by showing off their attractive visuals and individuality while capturing the concept, opening up infinite possibilities as a new beauty icon.

Kiss of Life will continue to meet fans through its first fan meeting 'HELLO KISSY', which will be held in Tokyo, Japan on the 20th.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr