Cha Eun-woo ranked first in boy group personal brand reputation in January

Cha Eun-woo ranked first in boy group personal brand reputation in January 2024.

According to the Korea Business Research Institute on the 20th, Cha Eun-woo ranked first in boy group personal brand reputation in January 2024. In order to analyze big data on the brand reputation of boy groups, the Korea Business Research Institute extracted 91,760,984 pieces of brand big data from 716 boy group members from December 20 last year to this day and analyzed the results of consumer behavior analysis of boy group individual brands. announced.

According to this, the main character in first place is Cha Eun-woo. Astro Cha Eun-woo's brand, which ranked first in the boy group's individual brand reputation, was analyzed as a brand reputation index of 3,346,111, with a participation index of 910,965, a media index of 783,153, a communication index of 837,175, and a community index of 814,819.

Koo Chang-hwan, director of the Korea Business Research Institute, said, "Astro's Cha Eun-woo brand ranked first. In the link analysis, Cha Eun-woo's words 'transform', 'progress', and 'grow' came out high, and in the keyword analysis, 'I'm lovely today too.'" ', 'Solo Album', and 'Wonderful World' were analyzed highly. In the positive/negative ratio analysis, the positive rate was analyzed at 83.87%."

Cha Eun-woo has confirmed his appearance in MBC's new Friday-Saturday drama 'Wonderful World', which will premiere in March. 'Wonderful World' is a human mystery drama in which Eun Soo-hyun (played by Kim Nam-joo), who personally punished the murderer who killed her son, uncovers the mysterious secrets surrounding that day. Cha Eun-woo will show off his unconventional acting transformation by playing the role of Kwon Seon-yul, a mysterious young man who grew up in a wealthy family but chose a rough life.

In addition, Cha Eun-woo will hold the first performance in Seoul of the Asia Fan-Con Tour '2024 Just One 10 Minute Mystery Elevator' on February 17, and at this event, he will unveil the performance of a new song that will be included in his first solo album for the first time. do.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr