Blackpink Jisoo is expected to establish a 'family entertainment company' with her older brother.

Blackpink Jisoo became business partners with her older brother.

Biomom, a health functional food company whose CEO is Jisoo's older brother, Mr. Kim, posted a recruitment notice for new and experienced managers on its recruitment site last month.

Biomom is expected to expand its entertainment business under the name 'Blissoo'. Biomom recruited not only managers, but also YouTube video filming and editing PDs, design staff, public relations staff, accounting managers, and bodyguards.

Biomom hung up a poster with Jisoo's image on the notice and said, "A meeting between an artist and a startup that cannot be easily experienced by any company," adding, "We are developing a business in the entertainment field so that the artist can grow and receive even more love from K-pop fans." “We are expanding rapidly both domestically and internationally,” he explained. He also said, "We are a startup that will grow globally and faster than anyone else in the K-pop industry. We are rapidly expanding our entertainment business both domestically and internationally so that we can receive more love from K-pop fans along with the growth of our artists." “We are recruiting talented people who will innovate the K-POP market.”

Four members of Blackpink, including Jisoo, renewed their contracts with YG Entertainment only for group activities, and did not renew their contracts for individual activities.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr