Lim Young-woong, December Trot Singer Brand Reputation ‘No. 1’

Singer Lim Young-woong ranked first in Trot singer brand reputation in December.

On the 24th, the Korea Business Research Institute announced the trot singer brand reputation rankings for December. From the 24th of last month to this day, 69,527,313 pieces of trot singer brand big data were extracted and the brand reputation index was analyzed by measuring consumers' participation index, media index, communication index, and community index for the trot singer brand.

Lim Young-woong's brand, which ranked first in trot singer brand reputation, was analyzed as a brand reputation index of 8,126,751, with a participation index of 1,701,62, a media index of 2,013,667, a communication index of 1,653,634, and a community index of 2,759,288. Compared to last month's brand reputation index of 7,412,728, it rose 9.63%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of Trot brand reputation brand big data analysis in December 2023, Lim Young-woong's brand ranked first. Lim Young-woong's brand ranked 'perform', 'sell out', and 'donate' in link analysis. came out high, and in the keyword analysis, 'national tour', 'ticketing', and 'era of heroes' came out high. In the positive/negative ratio analysis, the positive rate was analyzed as 91.24%."

Meanwhile, Lim Young-woong will meet Hero's Generation (fan club) through the Daejeon Concert, which will be held at the Daejeon Convention Center's second exhibition hall from the 29th to the 31st. The national tour will then continue with the Gwangju concert held at the Kimdaejung Convention Center from January 5 to 7, 2024. In addition, an encore concert will be held at Sangam World Cup Stadium on May 25-26 next year.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr