BTS Jimin ranked first in idol personal brand reputation in November

BTS member Jimin ranked first in idol personal brand reputation in November.

According to the November idol personal brand reputation ranking announced by the Korea Business Research Institute on the 23rd, Jimin ranked first. In order to analyze idol personal brand reputation big data, the Korea Corporate Reputation Research Institute extracted 83,264,096 big data of 1,720 idol personal brands from the 23rd of last month to this day and analyzed consumer participation index, media index, communication index, The brand reputation index was analyzed by measuring it with the community index.

BTS Jimin's brand, which ranked first in idol personal brand reputation, was analyzed as a brand reputation index of 6,267,302, with a participation index of 219,809, a media index of 449,550, a communication index of 2,784,842, and a community index of 2,813,101.

Koo Chang-hwan, director of the Korea Business Research Institute, said, "BTS Jimin's brand ranked first in the idol personal brand reputation rankings in November. In link analysis, BTS's Jimin brand ranked 'record', 'attention', and 'reveal' in link analysis. “In the keyword analysis, ‘Billboard,’ ‘Like Crazy,’ and ‘Army’ were analyzed as high. In the positive/negative ratio analysis, the big data positive rate was recorded at 91.39%.”

Meanwhile, Jimin's solo album 'FACE' entered the Billboard main album chart 'Billboard 200 Albums' at number 193. As a result, Jimin set a record of becoming the first K-pop solo singer to enter the year-end 'Billboard 200 Albums'.

'FACE' also occupied positions in 'Top Album Sales' (25th) and 'Top Current Album Sales' (18th), and the album's title song 'Like Crazy' ranked 'Global 200' (61st) and 'Global 200' (61st). It ranked in ‘Global (excluding the U.S.)’ (46th) and ‘Digital Song Sales’ (5th). In ‘Digital Song Sales’, the b-side song ‘Set Me Free Pt. 2' ranked 29th.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr