Rowoon selected as cosmetics model

Actor Rowoon was selected as an advertising model for a skincare brand.

Rowoon was recently selected as the first brand model for derma skincare brand Ilso and is active in various fields. On the 31st, the brand released a campaign video in which Rowoon participated along with the news of model selection.

In the released video, Rowoon showed off his smooth and soft skin in line with the slogan, 'Smooth nose, clean sweep'. This campaign slogan maximized synergy by combining the model's name 'Roun' and the brand name 'Ilso'.

A brand official said, “Roun’s unique confident and refreshing image is expected to create synergy with the brand. “We ask for your interest in the various videos and pictorials of the new advertising campaign with Rowoon,” he said, revealing the reason for selecting the model and anticipation for content to be released in the future.

Rowoon is playing the main character Shim Jeong-woo in the currently airing KBS2 Monday-Tuesday drama 'Wedding Battle' and is showing off his outstanding performance. Expectations are focused on Rowoon, who continues to be very popular not only in dramas but also in pictorials and advertising circles, with constant love calls.

Ryu Yae-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr