ENTERTAINMENT
Sanghyun Yoon, new start at Luke Media

On the 3rd, Luke Media announced, “We have signed an exclusive contract with actor Yoon Sang-hyun,” and “We will not spare any support so that Yoon Sang-hyun can show his true value without adding or subtracting.”
An agency official said, "We are truly happy to have formed a relationship with actor Yoon Sang-hyun. As Luke Media is a company with strengths in the Korean Wave, we will actively participate in the domestic and overseas activities of the original entertainer Yoon Sang-hyun to create a synergy effect. We will work together with Luke Media. “We ask for a lot of interest and support for Yoon Sang-hyun, who is just starting out.”

In particular, Yoon Sang-hyun played the role of Hong Dae-yeong in '18 Again', who became the head of the family in high school and lived a life chased by reality while trying to ignore his dreams, and showed off an acting that was close to reality. He received great love for skillfully capturing the complex emotions of a character who realizes the importance of family and fatherly love that he had forgotten through captivating acting.
Yoon Sang-hyun showed off his status as an original entertainer by expanding his scope of activity by showing off not only in dramas but also in various areas such as albums, entertainment, and advertisements. Based on his excellent vocals, he participated as a singer in OSTs such as 'Secret Garden', 'Please Take Care of My Lady', 'Queen of Housewives', '18 Again', and 'Can't Live Without Losing', and officially debuted as a singer in Japan in 2010. Afterwards, he released a total of 4 albums.
Meanwhile, Luke Media, with which Sang-Hyun Yoon signed an exclusive contract, is a company that has contributed to the development of the Korean Wave since its founding in 2009 by nurturing new actors, investing in co-production of dramas and movies, planning performances, and producing Korean Wave content.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr