BTS V ranks first in boy group personal brand reputation in March

Group BTS member V took first place in the boy group's individual brand reputation in March 2023.

According to the Korea Business Research Institute on the 18th, V ranked first in the boy group's individual brand reputation in March. In order to analyze big data, the Korea Business Research Institute extracted 107,777,485 brand big data of 703 boy group members from the 18th of last month to this day and created a participation index and media based on consumer behavior analysis of boy group individual brands. The brand reputation index was analyzed using the index, communication index, and community index.

The BTS V brand, which ranked first in the boy group's individual brand reputation, was analyzed as having a brand reputation index of 4,875,543, with a participation index of 985,582, a media index of 945,857, a communication index of 1,834,278, and a community index of 1,109,826.

Koo Chang-hwan, director of the Korea Business Research Institute, said, "As a result of the boy group's personal brand reputation analysis of brand big data in March 2023, the BTS V brand ranked first." He added, "In the link analysis, 'appear', 'active', and 'participate'. 'Hada' was highly analyzed, and in the keyword analysis, 'Seojin', 'Instagram', and 'ChristmasTree' were analyzed highly. In the positive/negative ratio analysis, the positive ratio was analyzed at 89.27%."

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr