Shinhwa, the ‘25-year wall’ that collapsed on its own

The response to the group Shinhwa's 25th debut anniversary is more criticism and criticism than applause. As the longest-running idol group in Korea, it leaves something to be desired. The cause of the problem is the members’ eccentricity and attitude. Fans' frustration continues as they cannot cheer with peace of mind.

The coming 24th marks the 25th anniversary of Shinhwa's debut. These are people who were in charge of one axis of the entertainment industry from the 1990s to the 2020s. This is a great achievement compared to K-pop idol groups that last less than 10 years. As a great senior in K-pop, he also sets an example for his juniors.

The various achievements cannot be ignored. However, the members' current situation does not allow them to express their joy. Shin Hye-sung caused controversy last year for drunk driving. Here, Kim Dong-wan was criticized for making a mistake, and Andy and his wife were criticized for fighting with fans.

Andy and Lee Eun-joo recently announced that they will be holding a live broadcast commemorating the 25th anniversary of Shinhwa's debut. The fans' reaction was puzzling. This is because he did not want his wife, Lee Eun-joo, to be the center of attention at the celebration of Shinhwa's 25th anniversary.

In fact, one fan said to Lee Eun-joo, "What Shinhwa fans want to see most on their 25th anniversary is a live performance or group photo with the members," and "I don't want him with his wife."

A problem occurred here. Eunjoo Lee captured the message, posted it on her SNS, and announced, “I will not be broadcasting live.” He publicly expressed his discomfort with the fan's opinion. It turned into a ‘fight of spirit’ between Lee Eun-joo and Shinhwa fans. In a place where only cheering and applause should be heard, a strange battle of nerves made the event lose its meaning. To this day, Andy and his wife have not released their position on this matter.

Some members are involved in crime. This is the story of Shin Hye-seong, who was criticized for drunk driving last year. He got behind the wheel while intoxicated. Also, the news that the vehicle Shin Hye-sung was driving did not belong to her shocked many people.

Shin Hye-sung's side later apologized and said, "Shin Hye-sung deeply reflects on her mistakes from the time the incident occurred to the present," and has not appeared in public. It is a time when awareness about drunk driving is growing. Shin Hye-sung's future return to the entertainment industry cannot be guaranteed.

There were also statements that undermined the brand image of Shinhwa. Member Kim Dong-wan made a ‘remark in defense of sexual crimes’. He covered fellow singer Lee Soo, who was punished for prostitution of minors. Afterwards, in response to fans' criticism, he sniped, "Wow~~ I'm really glad. Because you were disappointed in me." It was a disappointing attitude from a member of a group with influence and influence.

The 25-year-old wall is collapsing. None other than through their own hands. Failing to accept the majority of criticism and instead refute it only paints a negative narrative. The reputation of the longest-running idol group is being eroded little by little.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr