Hwang In-yeop, boyfriend look wearing ‘Paul Smith’ jacket

Actor Hwang In-yeop celebrated the opening of the Hyundai Department Store Pangyo branch of Paul Smith, a leading British designer brand. According to the entertainment industry on the 6th, actor Hwang In-yeop visited the Paul Smith Hyundai Department Store Pangyo branch early this month and tried on clothes in person, serving as a daily model. This store is Paul Smith's 13th new store in Korea and opened on March 17.

Hwang In-yeop matched a poplin fabric shirt made in Italy with classic chino pants. A pistachio green colored suede jacket was added to create the perfect boyfriend look. It looked perfect for the spring weather these days. Inyeop Hwang, who attended the event, showed great interest in Paul Smith's 23SS collection as well as the original artwork specially selected for each store, which is one of the signature features of Paul Smith stores around the world.

The newly opened Hyundai Department Store Pangyo branch presented men's and women's collections with a variety of colors and a carefully selected selection of accessories. The interior of the store also displayed a collection of graphite paintings and sketches by British artist Nigel O'Neill, famous for his abstract and geometric style, adding to the luxurious feel.

In particular, Paul Smith's 23SS men's collection, which can be found directly in stores, reinterprets traditional men's clothing codes by highlighting the art scene of the 1980s. It is evaluated as containing a sophisticated view on men's clothing silhouettes.

The interplay of textures and prints was an important challenge this season. For this purpose, Paul Smith used specially developed fabrics and innovative techniques. Paul Smith explains that thanks to this, they were able to present delicate and rich patterns. In particular, items ranging from the stenciled 'Hot Summer' floral pattern to shirts and outerwear with an airbrush technique used to create a dull finish stimulate a differentiated fashion sense.

The 'Glow Polka' print was inspired by a modern lighting installation and was applied to shirts and neon knits. Another noteworthy aspect of this season's collection is the innovative combination of hand painting, spray painting, and screen printing to achieve a picturesque finish.

Meanwhile, at the Hyundai Department Store Pangyo branch, you can find a home fragrance line including candles and diffusers with a total of 4 scents: Early Bird scent, Bookworm scent, Botanist scent, and Daydreamer scent, which will be launched in April. The department store explains that you can enjoy not only a visual experience but also an olfactory experience.

Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr