Lee Seung-gi, Lee Da-in's wedding, PPL controversy for overseas luxury jewelry brand

A video of a jewelry brand that singer Lee Seung-gi and actor Lee Da-in used at their wedding is being played and is going viral. It is said that this is an advertisement in return for sponsorship. However, it turned out that it was not sponsored.

Lee Seung-gi and Lee Da-in's wedding was held privately at Parnas in Seoul on the 7th. Afterwards, the inside of the wedding was revealed through videos and photos posted by guests on YouTube and social media.

The problem was a video that appeared in the background before Lee Seung-gi sang ‘Will You Marry Me?’ The released video featured products from overseas luxury jewelry brands. The brand's products and brand name were exposed for about 7 seconds. The brand is a hairpiece brand based in New York.

On the 12th, a debate broke out among netizens who saw this in various online communities. This is because it is common to see videos or photos of the bride and groom together in the background.

Regarding the jewelry brand video, there are negative reactions, such as "It seems like a sponsored advertisement. It was a wedding pretending to be private," and defenders, such as "There's nothing that can't be done. Why bother a third party?"

The manner in which the wedding ceremony is conducted requires the consent of the bride and groom. It was Lee Seung-gi and Lee Da-in's decision to release a jewelry brand video.

Seoul Parnas told Ten Asia, "Videos shown at weddings are played because the couple wants them. Jewelry brand videos are often played." However, he said, "I don't know if Lee Seung-gi and Lee Da-in were sponsored by the brand."

Lee Da-in's agency, 9Ato Entertainment, also said, "We have not received anything regarding the wedding. We have no idea."

However, Lee Seung-gi's agency emphasized, "The video in question is not an advertisement," and "We did not receive any sponsorship for the wedding."

In a wedding, the intention of the two people getting married is most important. Lee Seung-gi and Lee Da-in are getting married, but a third party is making a fuss. Although it is a wedding to be celebrated, the public is feeling tired due to some netizens pointing out each and every detail.

Currently, Lee Seung-gi and Lee Da-in are staying in Singapore. It was revealed that the two could not go on a honeymoon, but they became a hot topic when they were spotted together in Singapore. It has been reported that Lee Da-in accompanied Lee Seung-gi on his overseas schedule. Lee Seung-gi and Lee Da-in are a couple who are receiving a lot of attention both before and after their wedding.

Ten Asia Reporter Kim Seo-yoon seogugu@tenasia.co.kr