Hyun Bin's 'Crash Landing on You' remains popular, attracts 1,000 people during visit to Japan

Hyun Bin proved his continued power as a Korean Wave star by heating up the Japanese archipelago.

On the 10th, Hyun Bin visited Japan to attend the preview event for the 'Hyun Bin Special Edition' of Loro Piana, the Italian high-end lifestyle brand for which he is an ambassador. This is the first visit in five years since visiting Japan for a fan meeting in 2017.

As evidenced by the box office success of the tvN drama 'Crash Landing on You', fans lined up to welcome Hyun Bin's visit to Haneda Airport on the 10th, the day of his arrival. As numerous fans gathered, an incident occurred where fans were greeted through a separate exit route prepared by the airport for safety reasons.

Then, on the 11th, Ginza Street in Tokyo, where the Loro Piana Ginza flagship is located, was crowded with a crowd of nearly 1,000 people who came to see Hyun Bin. Japanese media outlets also rushed to report on actor Hyun Bin's visit to Japan, and news of the event was continuously exposed at the top of Japanese SNS trends, demonstrating strong interest.

At the preview event on this day, Hyun Bin expressed his feelings for his fans, saying, "I am visiting Japan for the first time in 5 years. I was happy to meet my fans at the airport, and I am even happier to greet them with a good project." His warm love for fans caused an explosive response, as local media outlets also reported day after day Hyun Bin's considerate way toward his fans, calling it "special fan service."

Hyun Bin directly participated in the design of the 'Hyun Bin Special Edition' launched by 'Loro Piana', an Italian high-end lifestyle brand for which Hyun Bin is an ambassador.

Hyun Bin has completed filming the movie 'Harbin', and 'Harbin' is scheduled to be released in the first half of this year.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr