"Isn't it a rebellion?" vs "As you please"

《Revival of Junho Yoon》

Reporter Yoon Joon-ho of TenAsia introduces trends in the entertainment industry. From the perspective of the MZ generation, let's look back at what the viewers' needs have been, and what made them popular or uncomfortable with the public.

---

After Chen, Baekhyun, and Xiumin notified their agency SM Entertainment ('SM') of the termination of their exclusive contracts, it seems to have spread to EXO fan divisions. They were divided between defending Chen Baek-shi (Chen, Baekhyun, Xiumin) and protecting EXO. Now that various controversies have erupted inside and outside the group, questions have been raised as to whether normal activities are possible.

Recently, among EXO fans, there is an opinion that the dispute between Chenbaeksi and SM Entertainment is damaging to EXO's activities. Some fans strongly criticized him, saying, "There must be a deliberate rebellion a month before the comeback in July," "How many people are you harming?", "Reimburse the penalty and leave the group."

On the other hand, fans who support 'CBX' are holding a truck protest. On the 8th, a total of 6 trucks continued the protest at the SM headquarters located in Seongdong-gu, Seoul. This is the gist of giving power to Chenbaek City's notice of contract termination. Through the big screen, the trucks cheered for Chen Baek-shi, saying, "You only live once, let's do as you please this time", "Don't be afraid because we are behind you", "I hope you overcome all these adversities and get the results you want". did.

EXO previously announced a comeback in the third quarter of this year. From the beginning of this year, SM also heated up by pouring out stories about EXO's activities. In addition, as member D.O.'s personal album activities were known this year, fans' expectations were high.

At this time, it was the dispute between Chenbaek City and SM that sprinkled cold water. On the 1st, Chenbaekshi notified SM of the termination of the exclusive contract. On the 4th, SM filed a complaint with the Fair Trade Commission (FTC). They claimed that the relationship of trust was broken because SM forced them to enter into unfair slavery contracts for decades and even the payment process was not transparent.

It was negative news for EXO, who was preparing for a comeback. However, SM announced that EXO's activities would proceed normally. In fact, the music video for EXO's new comeback song is being filmed as scheduled. In addition, each member announced that a comeback was approaching through their SNS.

On the other hand, the industry is raising questions about EXO's comeback. First of all, if you do comeback activities, you have to be managed by SM. In this process, the uncomfortable relationship between SM and Chenbaek City is expected to continue.

Also, in the case of the Chenbaek City dispute, contact with the media will be a burden. They are concerned that if they do a comeback showcase with the press, 'uncomfortable questions' will be poured out, and the controversy may get more attention than the album itself. In addition, in the meeting with fans, fans who represent Chenbaeksi and fans who oppose it must gather in one place.

The settlement payment dispute between Chenbaeksi and SM has not come to an end. If the resolution of the problem is delayed by forceful activities, negative public opinion will only continue to emerge. The good news of a comeback is overshadowed by the controversy of a dispute. Reconciliation or reconciliation of differing opinions before activities is a task that must be preceded.

Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr