Girl group individual brand reputation New Jeans Minji·Hanni·Haerin ranked 1st, 2nd, and 3rd

As a result of big data analysis of the girl group's personal brand reputation in August 2023, it was analyzed in the order of 1st place New Jeans Minji 2nd place New Jeans Hani 3rd place New Jeans Lyn.

The Korea Corporate Reputation Research Institute extracted 129,868,626 brand big data of 655 individual girl groups from July 20, 2023 to August 20, 2023 for big data analysis in August 2023 of the girl group's personal brand reputation and analyzed the girl group's personal brand. The brand reputation index was analyzed with the participation index, media index, communication index, and community index, which were created with consumer behavior analysis. Compared to 112,364,268 girl group personal brand big data last July, it increased by 15.58%.

The brand reputation index is an index created through brand big data analysis by finding out that consumers' online habits have a great influence on brand consumption. By analyzing the girl group's personal brand reputation, it is possible to measure the positive and negative evaluation of the girl group's personal brand, the degree of media interest, and the amount of consumer interest and communication. The analysis of the girl group's individual brand reputation included brand valuation analysis that measured brand influence.

In August 2023, the 30th place in the individual girl group brand reputation rankings are New Genes Minji, New Genes Hani, New Genes Harin, Black Pink Jisoo, New Genes Hyein, New Genes Daniel, Black Pink Jennie, Ive Jang Won-young, SNSD Taeyeon, Oh My Girl Mimi, Ive Anyujin, Girls' Generation Yoona, Blackpink Lisa, Espa Karina, Blackpink Rosé, Espa Winter, Girls' Generation Yuri, Girls' Generation Seohyun, Oh My Girl YooA, Oh My Girl Hyojung, Oh My Girl Arin, Ive Leeds, Twice Nayeon, Le Seraphim Kazuha, Red Velvet Joy, Ive Gaeul, Red Velvet Seulgi, Twice Mina, Mamamoo Hwasa, and Cosmic Girls Yeoreum were analyzed in order.

The New Jeans Minji brand, which ranked first, was analyzed with a brand reputation index of 8,167,123, with a participation index of 1,642,991, a media index of 2,390,406, a communication index of 1,863,566, and a community index of 2,270,160. Compared to last July's brand reputation index of 3,725,037, it rose by 119.25%.

In second place, the New Jeans Hanni brand was analyzed with a brand reputation index of 7,539,878, with a participation index of 1,417,268, a media index of 2,173,534, a communication index of 1,826,245, and a community index of 2,122,830. Compared to the brand reputation index of 2,379,497 in July, it rose by 216.87%.

In third place, the New Jeans Herin brand was analyzed with a brand reputation index of 6,419,829, with a participation index of 1,018,474 media index of 1,828,087 communication index of 1,675,936 community index of 1,897,333. Compared to the brand reputation index of 1,908,477 in July, it rose by 236.38%.

4th place, Blackpink index brand was analyzed as brand reputation index 5,782,995 with participation index 633,380 media index 569,544 communication index 1,431,439 community index 3,148,632. Compared to the brand reputation index of 4,062,331 in July, it rose by 42.36%.

In 5th place, the New Jeans Hyein brand was analyzed with a brand reputation index of 3,907,246, with the participation index of 514,898, the media index of 985,669, the communication index of 1,493,672, and the community index of 913,007. Compared to the brand reputation index of 1,191,729 in July, it rose by 227.86%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the brand big data analysis of the girl group personal brand reputation in August 2023, the New Jeans Minji brand ranked first. After analyzing the girl group personal brand category, the girl group brand big data in July Compared to 112,364,268, it increased by 15.58%. Looking at the detailed analysis, the brand consumption increased by 40.64%, the brand issue increased by 56.09%, the brand communication increased by 5.28%, and the brand expansion increased by 4.72%.”

"New Jeans' Minji brand, which ranked first in the girl group's individual brand reputation in August 2023, had 'lovely, cute, cute' in link analysis, and 'Supershy, Billboard, Jamboree' in keyword analysis. In the positive-negative ratio analysis, the positive rate was analyzed to be 90.8%. Compared to the brand reputation index of 3,725,037 in July, it increased by 119.25%. Looking at the detailed analysis, brand consumption increased by 129.88%, brand issues increased by 271.85%, and brand communication increased by 73.03%. Rise, brand spread rose 75.91%," said the brand analysis.

Reporter Kim Se-ah, Ten Asia haesmik@tenasia.co.kr