Issuance of Espa report card from subscription subscription because of New Jeans… The 4th generation girl group that became the 'face of the bank'
While '4th generation girl groups' are showing strength in the music industry, Ive Anyujin was selected as a model for Hana Financial Group, Espa was selected as a model for Kookmin Bank, and New Jeans was selected as a model for Shinhan Bank's smartphone banking application. It is an analysis that their image matched with the financial industry, which is trying to express a fresh and transparent image targeting the MZ generation.
Issuance of Espa report card from subscription subscription because of New Jeans… The 4th generation girl group that became the 'face of the bank'
Ive An Yujin was selected as the new model of Hana Financial Group. An official from Hana Financial Group recently said, "Ahn Yu-jin's bright and healthy image is in line with the brand philosophy that emphasizes the role of a financial group that provides positive energy to society, so we were selected as an advertising model." As a member of Ive, Ahn Yu-jin is gaining public popularity not only as a singer, but also through tvN's 'Hollywood Arcade' series. His bright atmosphere and lively charm are expected to have a positive effect on the brand image.
Issuance of Espa report card from subscription subscription because of New Jeans… The 4th generation girl group that became the 'face of the bank'
In October last year, Shinhan Bank introduced its own application 'New Sol' and selected New Jeans as its model. An official from Shinhan Bank revealed the reason for the model selection, saying, “Like New Jeans, which is becoming an icon of the times, Shinhan SOL hopes to become a financial platform that provides new experiences to customers and establishes itself as a trending icon in finance.” New Jeans' 'High Teen Newtro' sensibility was used to stimulate nostalgia for the older generation and friendliness for the MZ generation. The fact that he is a 'star of his age' with a similar age is also a part where people in their teens and twenties feel the same way. Last year, Shinhan Bank held a housing subscription subscription event, 'Nineteen, My Subscription' for customers born in 2004.
Issuance of Espa report card from subscription subscription because of New Jeans… The 4th generation girl group that became the 'face of the bank'
Espa is active as the 'face' of Kookmin Bank following Yuna Kim, Seunggi Lee, and BTS. These have been used as models for Kookmin Bank since November 2021. Kookmin Bank is trying to reach the MZ generation with a younger image by using Espa. Espa released a limited edition card with photos of Espa members, and held an event to give away tickets for Espa's first solo concert on 'Live Next', a financial platform dedicated to teenagers.
The reason why the financial industry pays attention to them is that they help build a young and innovative brand image. In addition, it can actively appeal to the MZ generation, who have the potential to become 'future long-term customers'. This is the reason why the fresh and dynamic 4th generation girl group's performance has surpassed the music charts and reached the financial sector.
