Group Seventeen, ranked second in brand reputation... 1st place is BTS

Seventeen ranked second in brand reputation in August 2023.

As a result of big data analysis in August 2023 of the boy group brand reputation, it was analyzed in order of 1st place BTS, 2nd place Seventeen and 3rd place EXO.

The Korea Corporate Reputation Research Institute analyzed 57,141,655 boy group brand big data measured from July 12, 2023 to August 12, 2023 to analyze the boy group brand participation index, media index, communication index, community index was measured. Compared to last July's brand big data of 58,490,264, it decreased by 2.31%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure positive and negative evaluations of boy groups, media interest, and consumer interest and communication. Brand reputation recommendation data that consumers participated in is also included as a weight.

The 30th place in the boy group brand reputation ranking in August 2023 is BTS, Seventeen, EXO, Infinite, Zero Base One, NCT, The Boyz, Stray Kids, Shinee, Monsta X, BTOB, 2PM, ENHYPEN, Treasure, Super Junior, Astro, Teen Top, Winner, ATEEZ, TOMORROW X TOGETHER, Wanna One, TVXQ, Pentagon, Golden Child, VIXX, Big Bang, ONF, Boy Next Door, Shinhwa, and GOT7 were analyzed in order.

The BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the boy group brand reputation ranking, was analyzed as a brand reputation index of 6,543,983 with the participation index 339,692 media index 1,888,123 communication index 1,924,503 community index 2,391,665. Compared to last July's brand reputation index of 10,505,246, it fell by 37.71%.

2nd place, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino) brand participated with 373,530 Media Index 1,709,090 Communication Index 1,001,529 Community Index 1,860,599 The reputation index was analyzed as 4,944,749. Compared to the brand reputation index of 4,490,949 in July, it rose by 10.10%.

3rd place, EXO (Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O, Kai, Sehun) brand was analyzed as Brand Reputation Index 4,572,081 with brand participation index 227,831 media index 1,490,363 communication index 1,286,102 community index 1,567,785. Compared to last July's brand reputation index of 1,860,292, it rose by 145.77%.

In fourth place, the Infinite (Kim Sung-gyu, Jang Dong-woo, Nam Woo-hyun, Lee Seong-yeol, L, Lee Seong-jong) brand was analyzed with a brand reputation index of 3,480,732, with the participation index of 264,821, the media index of 1,475,700, the communication index of 840,035, and the community index of 900,176. Compared to the brand reputation index of 543,966 in July, it rose by 539.88%.

5th place, ZEROBASEONE (Seong Hanbin, Kim Jiwoong, Jang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Kyubin, Park Gunwoo, Han Yujin) brand participation index 444,428 media index 899,044 communication index 517,241 community index 598,706, analyzed as brand reputation index 2,459,420 done.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis of boy group brand reputation in August 2023, BTS brands (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked first. Boy group brand The category decreased by 2.31% compared to 58,490,264 boy group brand big data in July. According to detailed analysis, brand consumption increased by 25.22%, brand issues increased by 7.01%, brand communication decreased by 12.64%, and brand expansion decreased by 7.07%." reputation analysis.

"BTS brand, which ranked first in big data analysis in August 2023 in the boy group brand reputation, was analyzed highly for 'record, release, enlist' in link analysis. In keyword analysis, 'Jungkook, V, photo card' In the positive-negative rate analysis, the positive rate was analyzed as 85.11%.By analyzing the BTS brand reputation in detail, the brand consumption decreased by 9.59%, the brand issue decreased by 35.05%, the brand communication decreased by 43.37%, and the brand expansion decreased by 37.47%. .” analyzed the brand big data.

Reporter Kim Se-ah, Ten Asia haesmik@tenasia.co.kr