Group New Jeans, August Girl Group Brand Reputation 1st Place

Girl group NewJeans ranked first in the August girl group brand reputation.

As a result of big data analysis of girl group brand reputation in August 2023, it was analyzed in order of 1st place New Jeans 2nd place Blackpink 3rd place Le Seraphim.

The Korea Corporate Reputation Research Institute analyzed 46,858,362 brand big data measured from July 13, 2023 to August 13, 2023 for girl group brand reputation big data analysis, and participated in the girl group brand, media index, communication The brand reputation index was measured by index and community index. Compared to 50,549,740 girl group brand big data last July, it decreased by 7.30%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive evaluations of girl groups, media interest, and consumer interest and communication. Channel analysis of the brand reputation monitor was also included.

The 30th place in the brand reputation of girl groups in August 2023 is New Jeans, Blackpink, Le Seraphim, Ive, (G)I-dle, Oh My Girl, Twice, Red Velvet, Enmix, Girls' Generation, Espa, Mamamoo, Apink , Fromis Nine, Stay C, ITZY, WJSN, Dream Catcher, High Key, Kepler, Triple S, Girl's Day, April, Wooah, EXID, Cignature, Queen's Eye, Laboum, Classy, The Wind.

The New Jeans (Minji, Hani, Daniel, Haerin, Hyein) brand, which ranked first in the girl group brand reputation, was analyzed with a brand reputation index of 8,246,017, with a participation index of 1,301,860, a media index of 2,019,755, a communication index of 1,888,376, and a community index of 3,036,026. Compared to last July's brand reputation index of 5,704,051, it rose by 44.56%.

In second place, the Blackpink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed with a brand reputation index of 4,206,378, with a participation index of 289,748, a media index of 1,192,277, a communication index of 755,100, and a community index of 1,969,253. Compared to the brand reputation index of 4,150,384 in July, it rose by 1.35%.

3rd place, Le Seraphim (Kim Chae-won, Sakura, Heo Yun-jin, Kazuha, Hong Eun-chae) brand was analyzed with a brand reputation index of 3,390,502 with the participation index 368,628 media index 932,775 communication index 539,226 community index 1,549,872. Compared to the brand reputation index of 2,795,120 in July, it rose by 21.30%.

Ive (Yujin Ahn, Gaeul, Lay, Wonyoung Jang, Liz, Lee Seo) finished in 4th place. Ive's brand was analyzed as a brand reputation index of 3,220,636 with participation index 388,620 media index 1,030,653 communication index 666,796 community index 1,134,568. Compared to the brand reputation index of 2,938,434 in July, it rose by 9.60%.

The 5th place was taken by (G)I-DLE (Miyeon, Minni, Soyeon, Yuqi, Shuhua). The (G)I-DLE brand was analyzed as a brand reputation index of 2,348,007, with the participation index of 103,768, the media index of 625,497, the communication index of 755,208, and the community index of 863,534. Compared to the brand reputation index of 4,347,392 in July, it fell by 45.99%.

"In the link analysis of the New Jeans (Minji, Hani, Daniel, Harin, Hyein) brands, which ranked first in the brand reputation of girl groups in August 2023, 'participate, perform, and break through' came out high, and in the keyword analysis, 'Jamboree, High Boy, Super Shy' came out high. In the analysis of the positive-negative rate for the New Jeans brand, the positive rate was analyzed at 85.07%.

According to the detailed analysis of New Jeans brand big data, brand consumption increased by 219.99%, brand issue increased by 69.21%, brand communication increased by 8.39%, and brand expansion increased by 28.57%."

Reporter Kim Se-ah, Ten Asia haesmik@tenasia.co.kr