ENTERTAINMENT
Hyunyoung, jewelry company and tool suspension... Is the advertising industry going to lose money?

As a result of Ten Asia coverage on the 13th, Miss Green Jewelry said today that it has stopped the jewelry tool that was scheduled to be carried out with Hyunyoung on the 17th. Hyun-young claimed to be the victim of the incident, but the sales schedule was stopped because a proper conclusion had not yet been reached. Originally, the tool was scheduled to be held through Hyunyoung's SNS for three days from the 17th to the 19th. There is a possibility that it will resume in the future, but it seems that the problems surrounding Hyun-young are leading to a blow to the image.
Earlier, in April of last year, Hyun-young was recommended to invest by Mr. A, who was in trouble, and deposited 500 million won. At the same time, he received 35 million won a month for 3 months in the name of interest. 7% per month, or 84% per year. However, a significant amount of this was not returned, and in December of that year, Mr. A was eventually sued. This is also the point where Hyeonyoung protests. It is said that he is a victim who lent money regardless of gift certificate fraud and sued for not receiving it.
Mr. A, who operated a mom cafe with 15,000 members from November 2019 to September last year, was arrested and indicted last month on charges of intercepting 14.2 billion won from 61 people (fraud under the Act on the Aggravated Punishment of Specific Economic Crimes).
Hyunyoung's side explained, "I'm just a victim of fraud by Mr. A, the operator of the mom cafe."
In the industry, if a negative issue about a star occurs, the procedure is to stop it so that the damage does not spread to the advertisements and broadcasts in which the star appears. Even if a conclusion is reached later, it is not easy to recover if the image is damaged. In the case of the Hyun-yeong case, many point out whether it makes sense to lend 500 million won to an individual, not a financial institution, and receive an annual interest rate of 84 percent. Even if it is concluded as a victim, it is evaluated that it is difficult to recover the image easily. It was the worst investment for Hyun-young as he lost money and his image deteriorated.
Reporter Ryu Ye-ji and Ten Asia ryuperstar@tenasia.co.kr