Corporate advertising is lined up... Hyori Lee said MZ Cysun is "old"

Attitudes toward Lee Hyo-ri, a singer who has debuted for 26 years, are mixed. Although her official solo career has been vacant for six years, the evaluation of Lee Hyo-ri's return, who was an 'all-time legend', seems to be mixed.

On the 13th, Hyo-ri Lee posted on her social media, "I want to advertise again. Inquiries about advertising are directed to Antenna Music" along with a picture taken 10 years ago as a model for advertising. Previously, Hyori Lee announced her retirement from commercial advertising in 2012 for taking the lead in serving the public interest. Various companies scrambled to post comments and send love calls to the news of Lee Hyo-ri's return to commercial advertising after 11 years.

Kakao Pay, Asiana Airlines, A Twosome Place, Naver Series, Line Friends, CJ CheilJedang, BMW Korea, Lego Korea, Ace Bed, Etude, Paris Baguette, Canon, and many other companies lined up, leaving comments on her social media account. expressed their desire to be with However, there are cases in which advertisements are expressed for fun, so it is difficult to see that they have accurately expressed their intention to pay actual model fees and sign contracts.

The public praised him as "still an all-time legend" for his appearance of still exerting ripple power and influence like the past, when he was once famous for his advertisements. However, on the contrary, there are also evaluations of "old".

On tvN's 'Wandering Singers' (hereafter Wandering Troupe), which aired on the 6th, Hyori Lee sang Hwasa's 'Idiot'. Lee Hyo-ri appeared on stage wearing an intense pink lingerie dress with her husband Lee Sang-soon playing the guitar. Husband Lee Sang-soon helped Hyo-ri Lee by arranging “Idiot” into a slow-tempo band live music.

There were many viewers who left favorable reviews for Lee Hyo-ri and Lee Sang-soon's joint performance, but some viewers expressed regret, saying that the arrangements and costumes were a bit 'old'. In particular, the MZ generation showed a reaction that they wanted to see singer Lee Hyo-ri, not 'married woman' Lee Hyo-ri, who decorates the stage alone without Lee Sang-soon.

In response, Hyo-ri Lee posted on her SNS, "Are you stupid? It's okay, I did my best ^^. I'll have to think more deeply next time."

Lee Hyo-ri was recently caught up in the controversy of 'Ojilap'. In the episode of 'Wandering Troupe' aired on the 20th, Lee Hyo-ri and Uhm Jung-hwa visited the market to buy costumes. At this time, at the remark of a merchant, "I have to earn money and get married," Lee Hyo-ri immediately suggested a blind date to Uhm Jung-hwa.

At Lee Hyo-ri's suggestion, some viewers expressed their regret by pointing out harshly, saying, "It's an old way of thinking. These days, it's not an era to pass that kind of nonsense through gags. We need to fix outdated speech." Some showed an attitude of understanding Lee Hyo-ri, saying, "It's a variety show, but it can be a conte. Take it as a joke. Lee Hyo-ri is a superstar, so isn't Lee Hyo-ri saying something only to Lee Hyo-ri?"

Previously, critic Kim Do-hoon pointed out Lee Hyo-ri's entertainment activities as "'a star of the past who struggles because he does not want to be forgotten, selling memories'."

Was it because of these controversies? Lee Hyo-ri wanted to release a new album in 'Wandering Troupe', but showed a hesitant attitude. Lee Hyo-ri cautiously said, "I think I have to look hard for an opportunity," and "If I just wait, it won't come." Lee Hyo-ri then mentioned that she had "a desire to be better than not to be the same."

As Lee Hyo-ri herself said, "There is a voice that says, "To get out of the 'old' look and not be the same as before, to become better, you have to change." If this is the image, opinions may arise in the commercial advertising market that 'I am concerned that the old image will be used on the product'. Hyori Lee This is a point where careful consideration is required in selecting the model. We look forward to a better, not old, new move from her who has been an 'all-time legend' for 26 years.

Reporter Kim Se-ah, Ten Asia haesmik@tenasia.co.kr