Young Farmer Ahn Hyo-seop Ventures into Live Commerce on 'Today's Sold Out'


Young farmer Ahn Hyo-seop is set to take on the challenge of live commerce.

In the fourth episode of SBS's Wednesday-Thursday drama 'Today's Sold Out' (hereafter referred to as 'Sold Out'), airing at 9 PM on the 30th, viewers will witness the unpredictable live corn sale featuring Matthew Lee (played by Ahn Hyo-seop) and top show host Dam Ye-jin (played by Chae Won-bin).

Matthew Lee has consistently brought laughter with his unexpected actions, drawing a firm line yet always helping the people of Deokpung Village. His fiery interactions with Dam Ye-jin, an outsider eyeing his white flower mushrooms, have added more excitement to his already eventful life. Now, another incident is about to unfold for Matthew Lee.
Young Farmer Ahn Hyo-seop Ventures into Live Commerce on 'Today's Sold Out'

In the released photos, Matthew Lee is captured in a cornfield, exuding an unusual atmosphere. His serious expression, despite his usual nonchalant care for village affairs and elders, raises questions about whether something has happened in Deokpung Village.

Dam Ye-jin, known for her '1 trillion won in cumulative sales,' is seen making a determined phone call and then standing with a professional smile in front of a makeshift sales stand in the middle of the field. Meanwhile, team leader Park Kwang-mo (played by Jo Bok-rae) supports by holding a camera, sparking curiosity.

Dam Ye-jin has also discovered that Matthew Lee, with whom she often bickers, is the co-representative of the raw material company holding the key to the Letual entry contract. This revelation has intensified her direct approach towards Matthew Lee. The story behind Dam Ye-jin's sudden camera activation in Deokpung Village and Matthew Lee's reaction to it is drawing significant attention.

Reporter Tae Yuna, Ten Asia youyou@tenasia.co.kr