With each season, 'Village Chief Lee Jang-woo' has consistently broken its own viewership records, establishing itself as a flagship seasonal program for MBC. Season 3 returns unusually quickly, just five months after Season 2 concluded. Director Park So-hee attributes this rapid return to the genuine harmony between Lee Jang-woo and the village elders, as well as the enthusiastic requests from various regions. Park also emphasized that Lee's culinary skills and sociability perfectly align with the show's core theme of regional revitalization, and the trust built with MBC over more than a decade, starting with 'I Live Alone,' played a significant role.
In tonight's premiere, Lee Jang-woo heads to Buan in search of the 'rice thief.' He settles in a charming rural village, where warm-hearted and unique residents welcome him, marking the start of his life in Buan.
This season also features a star-studded lineup of guests. Notably, Lee's wife, Jo Hye-won, makes her first appearance to support her husband, showcasing their sweet newlywed chemistry. Director Park praised Jo, saying, "The atmosphere changed the moment she arrived in Buan. Her unrestrained charm impressed everyone, both during filming and in unexpected moments."
As Lee Jang-woo's sincerity continues into its third year, viewers are eager to see if it will once again capture their hearts. 'Village Chief Lee Jang-woo 3' premieres tonight at 9 PM.
Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr