Byun Woo-seok Shines in New SK Magic Ice Water Purifier Ad
Byun Woo-seok (34) has unveiled his new advertisement for SK Magic. Since debuting as an actor in 2016, Byun has steadily worked on various projects, gaining explosive popularity in 2024 with tvN's 'Escape with Seonjae.' Although he gained recognition relatively late in his career, he now enjoys immense popularity.

Byun Woo-seok, who garnered significant attention just by being selected as a model for a water purifier ad, has now introduced a new ice water purifier commercial. In the ad, Byun dons a black suit with a white shirt and slightly wet hair, holding a glass filled with transparent ice to his lips while staring directly at the camera. His intense gaze captivates the screen, complemented by the tagline, "I don't melt easily."

Currently portraying Prince Ian in the drama '21st Century Princess,' Byun showcases a different kind of maturity in this advertisement. The ad emphasizes a cold and solid impression, contrasting with his royal character in the drama.

The announcement of Byun as the SK Magic water purifier model had already piqued interest. The previous ad's tagline, "I'm not satisfied with just one," highlighted Byun's multifaceted charm, and the anticipation for the new ice water purifier ad was high even before its release.

Byun Woo-seok Shines in New SK Magic Ice Water Purifier Ad
The new SK Magic product, 'MEGA ICE Ice Water Purifier,' features 'Mega Ice,' which is over twice the size and hardness of regular ice at 25g. Its crystal-clear, slow-melting quality preserves the original taste of beverages. 'MEGA ICE' is not just about large ice; it represents SK Magic's culmination of technology, setting a new standard for everyday beverage experiences. Like Prince Ian in the drama, the product embodies a large, solid, and flawless transparency.

The ad slogan "ICE IS MAGIC" signifies SK Magic's commitment to bringing magic to customers' lives with its large and solid 'MEGA ICE.' The slogan encapsulates the brand's leadership in the category, derived from its unique competitive advantages like the all-stainless direct water pipe, 25g big-size ice, and post-ice dispensing system.

Byun Woo-seok expressed, "I wanted to show an unwavering presence, like large, solid, and transparent ice."

The currently airing '21st Century Princess' continues to break viewership records. The episode aired on the 25th recorded 11.3% in the metropolitan area, 11.2% nationwide, and 5.9% in the 2049 demographic, ranking first among all Saturday programs in the metropolitan and 2049 categories. The drama also topped the FUNdex survey by Good Data Corporation, dominating all categories including news, VOD, SNS, and videos for two consecutive weeks.

As Byun Woo-seok continues to excel across dramas, variety shows, and advertisements, the full commercial will be released sequentially across TV, YouTube, and SNS platforms.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr
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