K-Pop group Cortis is shattering the traditional 'K-Pop idol' image characterized by 'synchronized choreography' and 'glamorous outfits and makeup.' In their new song 'REDRED,' the group dons casual attire reminiscent of student wear and delivers a witty, seemingly naive performance that emphasizes a sense of freedom.
On the morning of the 27th, Cortis (Martin, James, Juhun, Sunghyun, Gunho) saw their new track 'REDRED' climb to the 76th spot on Melon's main chart, 'TOP100.' 'REDRED' is the title track of their upcoming mini 12th album 'GREENGREEN,' set to release on November 4th, and was pre-released on the 20th. The song entered the chart at 98th place on the evening of the 26th, just six days after its release. Considering that their previous mini album's pre-release track 'GO!' took about two months to chart, it's evident that their public recognition has grown.
Cortis's music presents a unique style that may seem unfamiliar to the older generation in Korea, as it doesn't follow the typical K-Pop formula. The 'K-Pop idol group' familiar to fans from the 2010s is known for their polished outfits and visuals, performing synchronized choreography. However, Cortis takes a very different approach.
Cortis doesn't aim to showcase a glamorous image in their music videos or on stage. Instead, they present themselves as relatable peers, like schoolmates or seniors. On stage, they maintain a natural look without heavy makeup and wear comfortable outfits that don't resemble typical stage costumes. Their choreography, which they create themselves, is unembellished and instinctive, resembling spontaneous movements rather than meticulously planned routines.
The lyrics are straightforward and direct, almost to the point of seeming childish. The chorus includes lines like 'Floppy ears, floppy ears, That's RED-RED / Stop being cautious, That's RED-RED / Stirring the pot, That's RED-RED / Jump over the fence, GREEN GREEN,' featuring colloquial language rarely used in K-Pop lyrics. The song conveys a message of acting on one's desires without being swayed by others' opinions, using the tone of a teenage student.
The track (beat, MR) appears to be crafted according to the members' whims, with lyrics added as they fit. 'REDRED' is an electronic track that defies classification into a specific sub-genre. The unique color brought by the Cortis members, who led the songwriting and composition, offers an unfamiliar listening experience. However, the song's repetitive use of three notes—middle D (D3), middle C (C3), and middle F (F3)—creates a strong hook. Despite initial negative impressions due to its unfamiliarity, the song's catchy nature keeps it lingering in listeners' minds, compelling them to revisit it.
The public has responded positively to this unique charm. Comments on 'REDRED'-related videos posted on short-form platforms like Instagram Reels include remarks such as 'It's oddly addictive and ridiculous,' 'It's strangely catchy and keeps coming to mind,' 'It's different from idols who rely on their agency for everything,' and 'I initially disliked it, but I've been listening to it non-stop for a week.'
Additionally, a YouTube user commented on the official music video, saying, 'The song and choreography feel like something that can only be done now. The members might later wonder how they performed it, which makes it even better. It seems like Cortis is savoring the moment of being in their late teens to early twenties.' Another user noted, 'It's highly addictive and has a carefree vibe. It brings back childhood memories and is exciting.'
By Min-Kyung Lee, TenAsia Reporter 2min_ror@tenasia.co.kr