K-pop group LE SSERAFIM is set to make a comeback with their second studio album, 'PUREFLOW' pt.1. Ahead of the album release, they will unveil the lead single 'CELEBRATION'.
On the 13th at midnight, LE SSERAFIM (comprising Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) announced the release of their second studio album via the fan communication platform Weverse. This marks their first full-length album in approximately three years since 'UNFORGIVEN' in 2023. 'PUREFLOW' pt.1 explores the changes and growth the five members experienced as they acknowledged and confronted their fears. Initially, they sang about being strong because they were fearless, but with this album, they convey a new message: 'We became stronger because we knew fear.'
LE SSERAFIM also shared the news of their lead single 'CELEBRATION'. The song celebrates the moment the five members gained the inner strength to face these changes. It will be released on the 24th at 1 PM.
At midnight on the 13th, the logo motion for the new album was posted on HYBE Labels' YouTube channel and Source Music's official SNS. LE SSERAFIM has garnered much attention for creating conceptually aligned and visually striking logos for each album. This time, the phrase 'FOR WE ARE NOT FEARLESS, AND THEREFORE POWERFUL' appears over a subtle pattern, revealing that the album title 'PUREFLOW' is an anagram of 'POWERFUL'.
The logo for the second studio album is composed of two stages. The first stage represents a state where inner energy is condensed. The intense light at the center symbolizes unwavering strength, while the soft edges represent inner warmth. In the second stage, the condensed energy spreads outward, illustrating the process of connecting with the world. The blue hues visualize the pure image embedded in the album title 'PUREFLOW'.
LE SSERAFIM made a strong impact on the global music market with their first single album 'SPAGHETTI' released last October. The title track 'SPAGHETTI (feat. j-hope of BTS)' achieved career highs on major music charts, including Billboard's main song chart 'Hot 100' (ranked 50th), the UK's 'Official Singles Top 100' (ranked 46th), and Spotify.
LE SSERAFIM's second studio album 'PUREFLOW' pt.1 will be officially released on May 22nd at 1 PM.
By Ji-won Kim, Ten Asia Reporter one@tenasia.co.kr