AMPERS&ONE is set to release their fourth mini-album 'DEFINITION' on April 8, signaling a period of active promotions. As the album title suggests, it reflects on the group's current state and defines the direction they aim to pursue. Having steadily built their unique identity through various album activities, AMPERS&ONE plans to establish their standards and prove who they are with this release.
In November 2023, AMPERS&ONE made their debut in the music industry with their first single album 'AMPERSAND ONE'. The debut album depicted the narrative of seven members from diverse cultures and backgrounds coming together to form a new team. The title track 'On And On' showcased the fresh and vibrant emotions of newcomers, resonating with many listeners. The album recorded initial sales of over 60,000 copies, ranking within the top 15 for debut album sales by boy groups, marking a successful start for AMPERS&ONE.
Returning just four months later with their second single album 'ONE HEARTED', AMPERS&ONE expressed the shared goals, determination, and emotions of the members who have become one, through intuitive visuals and music, offering an honest and dynamic charm. The title track 'Broken Heart', a hip-hop dance song, demonstrated their expanded musical palette and energy through powerful performances. Throughout their promotion period, they consistently attracted new listeners on Spotify, solidifying their presence in the global market.
Not stopping there, AMPERS&ONE embarked on a new challenge with their first mini-album 'ONE QUESTION'. Through this album, which posed questions about love, they humorously explored the process of finding answers to the simple yet complex emotion of love. The title track 'He + She = We' showcased their refreshing charm. Following the album's release, they successfully completed tours in three Asian cities and 19 North American cities, starting with their first solo fan meeting in Korea, earning recognition as a '5th generation global rookie'.
In August of last year, with their third mini-album 'LOUD & PROUD', they challenged societal prejudices and standards, delivering a unique message with more confidence and boldness. The title track 'That's That' conveyed the message that by following one's path, one can overcome limits and achieve desires, delivering AMPERS&ONE's intense energy. Nakemden and Makaya participated in writing all the songs, proving their musical growth.
With this album, AMPERS&ONE topped the Hanteo Chart daily album chart on the day of release, ranked high on the Circle Chart retail album chart, and surpassed 100,000 initial sales, achieving a career high. The music video for the title track surpassed 10 million views within three days, setting a new personal record. They garnered attention from major international media outlets such as Forbes, Chicago Tribune, Seattle Magazine, and CBS News Chicago, solidifying their presence as a 'global rookie'. Simultaneously, AMPERS&ONE opened for P1Harmony's world tour in seven North American cities and held their first fan concert in Korea and Japan's Tokyo and Osaka, continuing their growth on the global stage.
Consistently expanding their presence domestically and internationally with each album, AMPERS&ONE is set to make another leap with their new album 'DEFINITION' releasing on April 8. As this album defines AMPERS&ONE's direction, anticipation is high for the new path they will carve out.