Seol In-ah Renews Contract as Alma Korea's Brand Ambassador, Expands Campaign Across Six Asian Countries
South Korean actress Seol In-ah has renewed her contract as the brand ambassador for Alma Korea until 2026. The announcement, made on the 20th, reveals plans for an integrated campaign across six Asian countries, including South Korea, Japan, Hong Kong, Thailand, Singapore, and Malaysia.

Since 2023, Seol In-ah has been representing Alma, enhancing the brand's premium image with her sophisticated and healthy charm. With this contract renewal and the expansion of the global campaign, Seol will participate in various brand visuals and campaign activities, focusing on Alma's flagship premium solutions, Titanium Lifting and TuneFace, to strengthen consumer engagement across the six Asian countries.

The core slogan of the campaign, 'To Me(美) Continued,' is a play on 'To Be Continued,' incorporating the character for beauty (美) to convey the message of sustainable aesthetics, 'The beauty (美) of Me (Me) continues endlessly.' This slogan symbolically represents Alma's proactive management philosophy, 'Prejuvenation,' which emphasizes maintaining the skin's natural health before aging becomes pronounced, encapsulating Alma's unique value.

An Alma Korea representative stated, "'To Me(美) Continued' encapsulates a modern lifestyle of self-care and Alma's Prejuvenation philosophy. Together with actress Seol In-ah, we aim to vividly convey Alma's innovative technology and new beauty paradigm in various Asian markets."

TenAsia Newsroom news@tenasia.co.kr
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