아일릿 FILA 모델 발탁, 광고계 러브콜 지속
4월 30일 미니 4집 발매 예정
4월 30일 미니 4집 발매 예정
K-pop sensation ILLIT is making waves in the advertising industry with a series of high-profile brand endorsements.
According to Belift Lab, a label under HYBE Music Group, ILLIT (comprising members YoonA, Minju, Moka, Wonhee, and Iroha) has recently been chosen as the new face of sports brand FILA. Earlier this month, on the 3rd, their collaborative collection with global fashion brand Rockfish Weatherwear was launched worldwide.
These brands have been captivated by ILLIT's trendy and stylish image. Their distinct individuality is expected to create a synergy with each brand's unique identity, resonating with a global audience. Rockfish Weatherwear, in particular, has successfully infused ILLIT's dreamy yet charming vibe into products like umbrellas, hats, and sneakers, receiving positive feedback from consumers worldwide.
ILLIT's influence is expanding across various industries. They have become the first K-pop group to serve as the Asia ambassador for global chocolate brand M&M'S, and they are also the face of ion drink brand Pocari Sweat, South Korea's largest education company Megastudy Education's '2027 MegaPass', and global premium casual brand Superdry.
Individual endorsements are also thriving. Wonhee has recently been selected as a global campaign model for tech lifestyle brand CASETiFY and as a model for cosmetic brand rom&nd. Iroha has also participated in an advertisement for Japanese cosmetics brand SHISEIDO MAQuillAGE.
ILLIT's enduring appeal in the advertising world is attributed not only to their trendy charm but also to their bright and healthy image and broad public appeal. They represent the sensibilities of the younger generation through their unique music and style, setting trends and backed by a strong global fanbase, creating a powerful synergy with brands.
ILLIT is set to release their 4th mini-album 'MAMIHLAPINATAPAI' on April 30, with the title track 'It's Me' marking the start of their promotional activities.
Reported by Kim Ji-won, TenAsia one@tenasia.co.kr
Related topics: ILLIT, FILA, Advertising Model, HYBE