BTS is set to open an offline pop-up store to coincide with the release of their new album 'ARIRANG'.
On October 10, BTS announced the schedule for 'BTS POP-UP: ARIRANG' on the fan community platform Weverse. The event will take place at two locations: The Heritage at Shinsegae Department Store's main branch and HYBE's headquarters in Yongsan-gu, Seoul. It will run from 1 PM on October 20 to 8:30 PM on November 12. To prevent overcrowding, entry to the offline locations will be controlled through a reservation system using 'Weverse Spot'.
A key feature of this offline event is a joint venture with the National Museum Cultural Foundation. In line with the concept of their new album 'ARIRANG', BTS plans to showcase merchandise that interprets traditional Korean aesthetics from a modern perspective, available both online and offline. These products are a collaboration with the National Museum Cultural Foundation's brand 'MU:DS', aimed at promoting the value of Korean cultural assets. In addition to the collaborative merchandise, BTS will offer their own products, including hoodies and ball caps, at the event.
Regarding the sales schedule, a pre-sale of select items will begin on October 12, with the full range of products available for purchase starting October 20. On the album release day, October 20, the collaborative merchandise will also be available at the National Museum of Korea's gift shop.
Reported by Min-Kyung Lee, TenAsia 2min_ror@tenasia.co.kr