Kim Sejeong has been actively involved in various fields, including music, drama, variety shows, and musicals. She received widespread acclaim for her lead role in last year's MBC drama 'The Moon Flows Over the River,' which contributed to her selection as the global ambassador for the aesthetic brand.
The decision to appoint Kim Sejeong as the global ambassador was based on her healthy and positive energy, which aligns with the brand's values of promoting healthy beauty. Her dynamic activities are expected to create synergy in expanding connections with the 2030 generation and global consumers.
A brand representative stated, "We plan to communicate with a broader consumer base and enhance brand recognition and influence overseas by collaborating with Kim Sejeong, who has formed a rapport with various generations."
Kim Sejeong will launch an advertising campaign across TV, outdoor, and digital channels, aiming to expand her reach to both domestic and international consumers.
Meanwhile, Kim Sejeong has been engaging with global fans through her '2026 KIM SEJEONG FAN CONCERT ,' which began in Seoul this January and continued in cities like Taipei and Manila, sharing meaningful moments with fans worldwide.
By Yeji Ryu, TenAsia Reporter ryuperstar@tenasia.co.kr