Yuna is set to convey Infinix's brand message to consumers worldwide through her unique confidence, vibrant energy, and bold self-expression.
This decision reflects Infinix's management philosophy of 'Joy Tech, Beyond Limits,' focusing on empowering the new generation of users through creativity and innovation.
As a global K-pop icon, Yuna is beloved by young people worldwide for her consistent self-discipline and fearless spirit, qualities that align with Infinix's pursuit of flagship performance, sleek design, and continuous innovation, according to the brand.
This move also coincides with the global launch of Infinix's annual flagship new product, the 'NOTE 60 SERIES,' as a strategic effort to introduce Infinix smartphones' new style and innovation to a broader global audience.
Yuna expressed her excitement, stating, "I'm thrilled to be able to show my true self as Infinix's global ambassador," and promised to "present new stories that we will create together."
TenAsia Newsroom news@tenasia.co.kr