Stray Kids member Changbin has been named the first global ambassador for the international fashion brand AUTRY. The brand plans to introduce its new vision to the global market with Changbin at the forefront.
Changbin, known for his versatility as a rapper, singer, songwriter, and producer, has been expanding his global presence with his creative energy and confident expression. He was chosen as an ambassador for AUTRY because he embodies the brand's values of authenticity, heritage, artistry, and self-expression.
Changbin expressed his excitement, saying, “I am thrilled to be part of the AUTRY family. The brand's respect for tradition while embracing forward-thinking creativity has always been appealing. I am excited and looking forward to this journey together.”
Roberta Benaglia, Chairman of AUTRY and CEO of Style Capital, stated, “We are delighted to collaborate with a talented individual from the new generation who possesses strong beliefs and drive. Changbin's artistic authenticity and free spirit perfectly align with AUTRY's DNA.”
In the campaign, Changbin showcased his strong presence. In the released photos and videos, he embodied AUTRY's 2026 Spring/Summer collection, bringing the brand's 'timeless sportswear' essence to life with his unique energy. He naturally portrayed the role of a global ambassador with a blend of restrained attitude and dynamic charm.
The 2026 S/S collection features a modern reinterpretation of classic American collegiate styles, including polo sweatshirts and blousons, and urban sportswear highlighting the brand's logo. Notably, the 'Super Vintage Medalist' with 80s silhouettes and Italian craftsmanship details, and the new 'Hyperway' line featuring the unique 'Action Cush' technology, harmonized with Changbin's energy to enhance synergy.
Debuting with Stray Kids in 2018, Changbin is a member of the producing unit 3RACHA and a full member of the Korea Music Copyright Association. He has demonstrated his global influence through collaborations with artists worldwide. Beyond music, he continues to contribute to society through consistent donations, expanding his positive impact.
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