Park Bo-gum's 'Magic Hair Salon' Captivates Viewers with Heartwarming Charm
Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon have turned 'Magic Hair Salon' into a beloved community show. Known for his wholesome image, Park Bo-gum has faced mixed reviews with recent variety shows like 'My Name is Gabriel' and 'The Seasons - Park Bo-gum's Cantabile', which recorded low ratings. However, his new show 'Magic Hair Salon' has been praised for showcasing his charming and genuine personality.

The second episode of tvN's 'Magic Hair Salon', aired on the 6th, featured the trio's first day at the barbershop, transforming it into a place of laughter and warmth. The episode left a lasting impression with its heartwarming moments.

The episode's ratings showed an upward trend, with a nationwide household average of 3.1% and a peak of 3.7%. In the metropolitan area, it reached an average of 3.3% and a peak of 4.2%, ranking first in its time slot across cable and general programming channels. Among tvN's target demographic of viewers aged 20-49, it achieved a nationwide average of 1.5% and a peak of 1.9%, also ranking first in its time slot, including terrestrial channels in the metropolitan area, with an average of 1.3% and a peak of 1.7%. (Based on Nielsen Korea data for cable, IPTV, and satellite platforms)

Park Bo-gum's 'Magic Hair Salon' Captivates Viewers with Heartwarming Charm
On their first day, the barbershop was bustling with customers, leading to a busy atmosphere. Park Bo-gum, the 'rookie barber', had practiced diligently the night before and was eager to provide perfect service. However, in his haste, he accidentally cut his finger, causing concern.

Park Bo-gum tried to hide his injury to avoid alarming customers, but as the bleeding continued, he discreetly asked Lee Sang-yi for help. Lee quickly fetched a first-aid kit, and Kwak Dong-yeon skillfully distracted the customer, allowing them to handle the situation smoothly.

Just as things calmed down, another mishap occurred. A customer stood up after a shampoo, only to find their back soaked. The unexpected 'water bomb' incident was due to their inexperience with manual shampooing. Park Bo-gum was embarrassed, but the customer reassured him with understanding.

Park Bo-gum's 'Magic Hair Salon' Captivates Viewers with Heartwarming Charm
The show also featured delightful interactions with local patrons. A group of four women from the village engaged warmly with the trio, creating a lively atmosphere. With various requests from the group, Lee Sang-yi ambitiously launched his nail art service, while Kwak Dong-yeon showcased his homemade welcome tea and fish-shaped pastry skills.

Even elementary school children visited the barbershop. The trio's kind invitation for a break led to a fun session of board games and a magic show by Lee Sang-yi, providing a healing experience.

Until the end of the day, the trio's sincerity shone through. From a stylish blow-dry for an elderly lady to fulfilling a young girl's wish for an IVE Jang Won-young hairstyle, Park Bo-gum and his friends prioritized customer satisfaction, leaving a warm impression.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
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