The group BOYNEXTDOOR has taken the spotlight in Vivienne's new perfume campaign, 'MZ Office.'
In this campaign, BOYNEXTDOOR humorously portrays the free-spirited attitude of the MZ generation, breaking away from the conventional office image. The members playfully unfold a story centered around the 'Vivienne Eau de Parfum,' showcasing the group's unique energy and personality.
The 'MZ Office' campaign focuses on presenting perfume not just as a product, but as a tool for self-expression in everyday life. BOYNEXTDOOR's bright and mischievous image harmonizes with Vivienne's sensory brand mood, enhancing the campaign's overall appeal.
Vivienne has gained popularity among the MZ generation with its nature-inspired fragrance combinations and minimalist design, maintaining the top spot in the niche perfume category on Musinsa for two consecutive years.
A brand representative stated, "BOYNEXTDOOR's energy vividly conveyed the campaign message," adding, "We will continue to explore various ways to connect fragrance with lifestyle."
Meanwhile, the 'MZ Office' campaign content will be gradually released through Vivienne's official social media channels.
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