This event marks the brand's first offline event since its official launch in November last year, offering the public a chance to experience an expanded range of body care products, including body toners and blending oils.
Located at the GATE 3 pop-up zone on the first floor of The Hyundai Seoul, the pop-up store will be open for two weeks until February 8.
Visitors will have the opportunity to explore and purchase the brand's full product line, along with various exclusive goods previously available only at the flagship store, 'KNOCK Archive Seongsu.'
Notably, there will be a preview of the new 'Signature Blending Oil,' set to launch in March. This product features the popular Zesty and Caramelt scents in an oil formulation, allowing visitors to test the scent and texture before its official release.
A KNOCK representative stated, "Meeting customers at The Hyundai Seoul just two months after launching at KNOCK Archive Seongsu is significant for us. We aim to continue our brand journey through various spaces and products."
KNOCK is a beauty brand that aims to transcend category boundaries with its product planning. Their products are currently available through their official online website, KakaoTalk gifting, and the offline flagship store in Seongsu.
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