ALPHA DRIVE ONE is scheduled to release their debut album 'EUPHORIA' on January 12. The multinational group consists of eight members: Rio, Junseo, Arno, Gunwoo, Sangwon, Xinlong, Anshin, and Sanghyun. The group's name signifies their aim for excellence (ALPHA), drive (DRIVE), and unity as one team (ONE).
Melon's Hi-RiSiNG has confirmed ALPHA DRIVE ONE as their new featured artist and will launch various debut promotions. On December 3 at 6 PM, the pre-release single 'FORMULA' will be unveiled. The first episode of Melon Magazine, released simultaneously, will include profile content, behind-the-scenes sketches, and relay self-introduction videos. Fans who comment on the magazine after following will have a chance to win signed Polaroids.
Melon Music Wave will host an event where fans can listen to 'FORMULA' and discover secret messages from the members. On December 4, from noon to midnight, a 'Ask Me Anything' event will take place, with responses to be published in the magazine in January. Starting December 15, a 'FORMULA' streaming event will offer special experiences to users who stream the song over 100 times.
ALPHA DRIVE ONE is also set to make their first appearance at MMA 2025, held at Gocheok Sky Dome on December 20, with behind-the-scenes content to be shared in the Hi-RiSiNG magazine.
Meanwhile, Melon's Hi-RiSiNG project focuses on nurturing emerging artists by leveraging Melon's platform influence. The project supports selected artists through various channels, including the app's main banner, the short-form service 'Today's Short Music,' and official social media platforms.
Reporter: Jiye Choi, TenAsia, wisdomart@tenasia.co.kr