NouerA, the 'Billboard Rookie' who debuted in February, is set to expand their reach into the global market.
According to Nouer Entertainment on the 11th, NouerA will kick off their European promotion tour starting in Paris, France, from the 22nd to the 25th.
NouerA will first visit Paris, France, where they will engage in various promotional activities and meet with fans. They plan to host a random play dance challenge and special events for local fans, allowing them to connect more closely with their overseas fanbase, NovA.
Following Paris, NouerA will head to Barcelona, Spain. On the 25th (local time), they will perform at 'Korea Spotlight 2025,' a program supporting the overseas expansion of Korean popular music, organized by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency (KOCCA).
During the event, NouerA will perform their debut album 'Chapter: New is Now,' including the title track 'N.I.N (New is Now)' and several other tracks. They will also cover popular K-pop hits, offering a diverse performance to captivate local fans.
'Korea Spotlight' is a global cultural content event hosted by KOCCA, supporting various industries such as broadcasting, gaming, music, fashion, animation, characters, comics, intellectual property (IP), and new technology convergence content. KOCCA collaborates with local institutions, industry stakeholders, and cultural planning organizations to systematically support the overseas expansion and network building of the Korean content industry.
NouerA expressed their excitement about meeting European fans, stating, "We are looking forward to meeting our European fans in person. We aim to convey NouerA's unique color and sincerity through our performances and create special memories."
Previously, in August, NouerA successfully held fan concerts in Japan and Korea, followed by their first fan meeting in China in September, leaving unforgettable moments for fans worldwide. They plan to continue the global enthusiasm for K-POP and K-content by expanding their stage to Europe.
Before their debut, NouerA was officially invited to the 'Billboard No.1s Party' in Los Angeles, USA, where they were recognized as '2025 K-POP Rookie' by Billboard and Billboard Korea, earning them the title 'Billboard Rookie.' Since their debut, they have made their presence known by winning rookie awards at various ceremonies.
Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr