Since 2006, W Korea has been actively promoting breast cancer awareness under the slogan 'LOVE YOUR W.' Each fall, the magazine hosts a charity event, with proceeds going towards free breast cancer screenings and financial support for surgeries and treatments for low-income patients. This initiative aims to highlight the critical importance of early detection and the necessity of regular screenings for breast cancer.
Reported by Joonwon Cho, wizard333@tenasia.co.kr