These are just some of the idol group members who have appeared or are set to appear in musical productions from June to December. The trend of K-pop idols transitioning into musical theater is becoming increasingly prevalent. While idols like Kim Junsu and Ock Joo-hyun have made this transition in the past, the number has significantly increased recently. Industry experts suggest that maintaining the quality and artistic integrity of productions is crucial for this trend to be positively received.
Idols Transitioning to Musical Theater: More Than Just SingersAccording to the entertainment industry, there are various reasons why K-pop idols are drawn to musical theater. Typically, idols perform music selected by their agencies, which can cement their image in a specific concept. In contrast, musicals offer a blend of acting, singing, and dancing, allowing artists to expand their range and explore new facets of their talent.
The lifespan of an idol group is often short, with many disbanding within seven years, a period often referred to as the 'seven-year curse.' However, main or lead vocalists from these groups can leverage their stage experience to pursue musical theater. Examples include EXO's Suho, SHINee's Onew and Key, INFINITE's Sunggyu, and BTOB's Seo Eunkwang, among others.
This trend benefits both idols and production companies. For idols, it provides an opportunity to expand their careers beyond dramas and films, potentially serving as a survival strategy after their idol activities conclude. For production companies, casting idols can attract their fanbase to fill theater seats.
However, if idol-turned-musical actors fail to meet audience expectations, they may face criticism. Some have been accused of relying on their fame rather than honing their skills. For instance, LABOUM's Solbin faced criticism for her performance in the musical 'Even If This Love Disappears from the World Tonight,' with some audience members expressing regret over their choice of performance date.
Another industry expert suggested that musicals composed entirely of idol members might become more common, leading to changes in marketing strategies, merchandise formats, and a younger audience demographic.
With ticket prices ranging from $60 to $135, musicals are a significant investment for audiences. The key is how much impact and emotion the performance can deliver to those who attend.
An industry professional emphasized, "The active participation of idol-turned-actors is undoubtedly invigorating the musical industry. However, it's crucial to ensure that the quality and artistic essence of musicals are not compromised." They added, "Existing musical actors and idol-turned-actors should be partners who can create synergy with their strengths. Fair casting, mutual respect, and balanced stage opportunities are essential."