"A dazzling day, and 'ATA' will appear~"
The band Peppertones cleverly rephrased the lyrics of their song "Good Luck" to hint at their upcoming performance at the ATA Festival. They are set to deliver a spectacular show at the event next month.
On the 19th, an interview video featuring Peppertones was released, announcing their participation in the 'ATA Festival 2025', a global music festival taking place on September 27-28 at Nanji Hangang Park. Peppertones introduced themselves as "a new therapy for depression, the duo band Peppertones."
In the video, they exclaimed, "The world is vast, and songs are beautiful." Shin Jae-pyung mentioned, "We've prepared songs that the audience might be familiar with. If you remember the lyrics and melody, please sing along with us." Lee Jang-won added, "One, two, three," and "Hey! Hey!" to encourage audience participation.
Peppertones promised to "color your youth beautifully, even if you think it's not green at all." They invited everyone to meet under the blue autumn sky at ATA, expressing their excitement with a playful pun, "It'll be so much fun!"
The ATA Festival boasts a diverse lineup of artists, making it an event for all ages. Peppertones will perform on the first day, September 27th, alongside artists like Kim Junsu, Jannabi, Lee Mujin, 10cm, Hwang Garam, Park Hye-won, Kyungseo, H1-KEY, and Say My Name. The second day, September 28th, will feature Kim Jaejoong, The Boyz, Tours, Ha Sung-woon, Cravity, QWER, Fifty Fifty, 82Major, Eunice, Bad Villain, and New Beat.
Those born in 2006, who are now adults, can attend the ATA Festival for free through the government's 'Youth Culture and Arts Pass'. This pass provides up to 150,000 KRW annually for performances and exhibitions, and can be used to purchase tickets for the festival. More details are available on the Youth Culture and Arts Pass website.
The ATA Festival office is currently hosting an advertising certification event. Participants can take a photo of the ATA Festival advertisement seen around Seoul, such as at Jamsil Baseball Stadium, follow the official ATA Festival Instagram account, tag it, and post the photo on their account. Ten winners will receive a ticket for their preferred date. The event runs until the 31st, with winners announced on the 2nd of next month.
This year's ATA Festival promises to be a celebration of not only K-pop but also K-food, K-beauty, and K-fashion, offering a comprehensive experience of Korean culture. For more information, visit the official ATA Festival website or Instagram (@ata_festival_official).
Kim Ji-won, Ten Asia Reporter one@tenasia.co.kr